If watching the trailer for first-time feature director Parker Finn’s Smile evokes memories of a particularly disturbing videotape from an, at the time, unknown movie that had the casual horror filmgoing fan cowering their eyes behind their hands for the better part of two hours, it’s because it’s supposed to. I’m referring to, of course, the 2002 classic The Ring, and the comparison I’m making is the phone call the watcher receives after watching the videotape that tells them they have seven days to live. Likewise, the trailer for Smile informs us that when the viewer sees “it” (what “it” is, we are uncertain), they will soon die. While there are both similarities and differences between the two films, what is certain is that The Ring generated $129 million domestically at the box office, which Finn would gladly like to duplicate.