Every trailer for a Clint Eastwood (Unforgiven, Million Dollar Baby) directed movie over the last decade-plus has made the film look like it’s a guaranteed Best Picture nominee. Whether that proves to be fruition (American Sniper, Flags of Our Father) or not even close (The 15:17 to Paris, Hereafter) doesn’t affect how great the trailers are. Over the last 15 years, Eastwood-directed movies have earned hundreds of millions more combined than they would have otherwise received had they not had terrific trailers. And this is true with 2018’s The Mule. After seeing the trailer for The Mule for the first time back in early October of 2018, the film instantly vaulted to my most anticipated movie of the year. When it wasn’t screened very much before its opening, I got a little worried. Then I saw the mixed reviews start to come in. At the time of this writing, The Mule has a 62% critics square and a 74% audience score, numbers that were a little lower than I anticipated based on the trailer, but right around what I expected them to be after seeing the film.
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Category Archives: Laurence Fishburne
Passengers (2016)
Passengers is one of those movies that your interest would be better served if you looked at the audience score rather than the critics’ scores. A 30% fresh score on Rotten Tomatoes would suggest that you skip this one. But a 70% audience score suggests something more. This was one of my most anticipated movies of the year. Plus, I try to see everything. But even I was skeptical when I saw how it was getting panned by so many different critics. Even my most respected site (Roger Ebert’s site) only gave the movie 1.5 stars. But I talked to a couple of different people who go to the movies a lot, and they said, despite some holes, that they recommended it. The only thing I knew about Passengers going in (I never saw a trailer) was that it starred Chris Pratt (Jurassic World, Guardians of the Galaxy) and Jennifer Lawrence (Silver Linings Playbook, Joy) and that they were lost in space. And while I suppose there were holes in this movie, they didn’t in any way deter my enjoyment of this film. The parts that I found more troublesome than anything else were the personal emotions and the relationship between the two leads, and, really didn’t even have a problem with that.
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Batman V Superman: Dawn of Justice (2016)
What do you need to know about Batman V Superman: Dawn of Justice that you haven’t already been told? This has easily been the most hyped movie of 2016 so far. In fact, there may not be another movie all year that receives this kind of publicity. And rightfully saw. This film pits arguably the most recognizable superheroes in the world against one another for the first time. If you saw a movie in the theater at any point between, say, November 2015 and March 2016, you likely saw a preview for this film. The preview does such a great job of not really letting us know who is the good guy and the bad guy. When we think we figure it out, we see a trailer portrayed in a completely different light. Marvel is doing the same thing with Iron Man and Captain America for the trailers of Captain America: Civil War (maybe even more effectively than the movie being reviewed today). It is interesting. It is even more interesting that these two rival companies are releasing these movies so close to one another. You could make the argument that Marvel could have waited until Batman V Superman: Dawn of Justice was released and then learned from any mistakes made while also capitalizing on what the Warner Brothers movie did well. But, as we know, that we have delayed production and would have probably pushed this movie to a release date to the beginning of 2018 at the earliest.
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Predators (2010)
My oh my, Adrien Brody, what has become of your career? Since winning the Best Actor Academy Award in 2002 for his role as Wladyslaw Szpilman in The Pianist, Brody’s career has been hit or miss. His successes were The Village (2004), the under-appreciated The Jacket (2005), and the blockbuster remake King Kong (2002). Brody has also had starring roles in such box office failures as Hollywoodland (2006 – $14.3 million box office revenue), The Darjeeling Limited (2007 – $11.7 million), Cadillac Man (2008 $8.1 million), and The Brothers Bloom (2008 – $3.5 million). In 2010, Brody had five movies set for release. Two of those films have been completed but have since been shelved. A third (The Experiment) went straight to DVD. A fourth (Splice) made just $17 million at the box office. The fifth, Predators, grossed $52 million but would have earned that money regardless of Brody’s presence.